THE IMPORTANCE OF BRANDING.
Branding is among the most critical aspects of any business, whether it’s big or small. Branding is the art of aligning what consumers think about business with what the company wants them to believe. For instance, when someone says Nike, the first thing that comes to your head is sports and famous athletes. That is because Nike has attempted to align itself with professional, star athletes so that customers will purchase their brand due to the emotional association with the athlete and sports.
Branding is not only selecting a market to pick you over the competition but be the sole provider of the solution for the customer’s problem and need. E.g. Tetra Pak, they came up with the solution of storing food items for a more extended period as they detected and listened to the daily consumer needs and problems.
The objectives that a fantastic brand will reach include:
Delivers the message to the target audience
Confirms the authenticity of their product/service
Emotionally joins your target prospects with your product and or support.
Motivates the consumer to purchase
Creates User Loyalty
A powerful brand is invaluable as the battle for customers intensifies daily. It is essential to spend some time behind building your brand by investing in consumer research, defining what a brand is. After all, your brand is your origin of a guarantee to your consumer.
Your brand is a foundational piece on your Marketing communication, and you don’t wish to be without. Branding is strategic, and promotion is vital and what you use to receive your brand in front of customers. That is why it carries a lot of importance within a company or organisation also.
The brand name serves as a guide to understand the business objectives. It lets you align a marketing plan with those goals and meet the overarching strategy.
The effectiveness of brand does not just happen before the Purchase, but it is a long process and also about the lifespan of this brand and the experience that it provides a consumer. Did the service or product function as expected? How was the service encounter? If it is possible to get definite answers to these questions, you have created a loyal client.
Brand not only generates loyal Clients, but it creates loyal employees. It helps them understand the objective of the business or the enterprise.
CHECKLIST TO ASSESS YOUR BRAND
Does your brand relate to your intended audience? Will they immediately”get it” without a lot of thought?
Can it reflect the brand guarantee that you’re making to who you’re targeting and to your internal audience?
Does your brand reflect the values you wish to represent as a client?
If the answers are not clear, You Might Want to return to the basics of branding and enhance the branding procedure. And work on your brand till consumers react “Aha!’ when they hear or see your brand. It should just require a little thought about the brand. Contemplation.