What’s the best option to suit your business?
As a business owner, you might be wondering what each are and how to use one or both to your advantage. Each of these digital approaches has its own advantages. However, both are helpful for generating leads as SEO and AdWords help clients find your site.
So, what’s better? SEO or AdWords? Let’s investigate.
Let us begin by looking at the perks of Search Engine Optimisation (SEO). Then we will talk Google AdWords before delving into a little planning.
Search Engine Optimisation (SEO)
Search engine rankings impact how readily your organisation is found online.
SEO is all about gaining a better position for your site. The visible evidence of this is emerging higher on the page when a search engine returns a list of outcomes. The obvious advantage of SEO: your site will earn relevant organic traffic over the long run.
However, simply putting a few keywords into your content is not enough.
You will need to make sure your web design and copy is original (not a copy and paste from different places online) and grammatically sound. Search engines favour new content that’s well-written and so do human readers.
Other things to consider with SEO:
- Time: SEO is all about creating web content which may be read by search engine readers. The better your content along with the more relevant your keywords, the better you rank.
Nevertheless, it takes time for search engines to rank your website after you have implemented your SEO strategy. Yet, as soon as you get started earning organic traffic with SEO, this can last. Just think: slow and steady wins the race.
Note: It’s a great idea to modify your key words as your business changes to keep your competitive edge.
- Price: Some business owners and marketers attempt to do SEO themselves…
Weekend warriors beware: it is possible to go too far with the amount of key words used on your content. You can be overly general about your key words. You can even place your keywords in the wrong places. These missteps hurt rankings.
Bringing in an expert may be the best way to begin with SEO. Especially, if you do not have the time or the tools to research hundreds or perhaps thousands of keyword options and current methods.
Remember: no matter how great your professional is, nobody can “purchase” or manipulate Google rankings. The only way to perfect your position is through research and a bit of trial and error.
- Audience: SEO goes to all search engines, such as the most well-known: Google, Yahoo and Bing.
To encourage your keyword strategy you need to create interesting web page content. Your readers will need to get engaged when they see your website.
- Trustworthy: SEO does not look like advertising because it is not. It is simply an optimised site content strategy that search engines love. Your business is just appearing at the top of a list for a client who has typed something into Google or another search engine.
With AdWords, you are able to place ads over or beside Google search results. However, your ads will only appear in Google search results or on its partner websites.
The obvious benefit: AdWords works faster than SEO.
Other things to consider with AdWords:
- Time: AdWords is helpful for generating new leads in a relatively brief amount of time. Consider it as a jump start programme which will generate traffic while your search engine optimization strategy takes hold.
Keep in mind: these campaigns need attention as your key words might not function as well as you’d expected the first or even second time around. Time is invested in the ongoing management of your keywords, advertising text, and relevant content to convert traffic to your site.
Last, if you stop using AdWords, the visitors your campaigns generate will stop also.
- Cost: Calculating your Return on Investment (ROI) might appear straightforward with AdWords. But competing for the top position in certain businesses can occupy a bigger part of your budget than anticipated. You’ll have to maintain or increase your spend to maintain your ad position.
- Audience: AdWords enables you to target selected demographics and regions. Therefore, you can create advertisements tailored to your ideal clients.
- Looks like an ad: AdWords are advertisements. When they show up on Google Search results, they’re positioned above or below – and even feature the word ‘advertisement’. AdWords may also be graphic display advertisements, YouTube video ads, or in-app mobile advertisements. The more relevant the content to your chosen target medium, the better your chances of earning clicks.
The ‘S’ word
We mean ‘strategy’.
While we do not like to throw this term around too much, every company needs to manage how they interact with customers online. The worst thing you can do is nothing.
Having said that, your site is one of the main online tools you have. SEO ought to be part of your site’s technical foundations. Full stop.
Are you in a hurry? AdWords is an option to consider for gaining new leads until your SEO plan is in place. After that, your SEO efforts will encourage and maintain organic traffic.